Privacy
Policy
Adventure Roads Limited · 299A Bethnal Green Road · London E2 6AH · UK
Company No. 12160321 · Companies House, Cardiff
Who We Are
Adventure Roads Limited (trading as Moto Rentals & Tours, "MRT", "we", "us", or "our") is the data controller responsible for your personal data. We are registered in England and Wales under company number 12160321, with our registered office at 299A Bethnal Green Road, London E2 6AH, UK.
We operate motorcycle rental and guided touring services across Macedonia and the Balkans. This Privacy Policy explains how we collect, use, share, and protect information about you when you visit our website, make a booking, or otherwise interact with us.
If you have any questions about how we handle your data, please contact us at info@mototours.mk.
Data We Collect
Depending on how you interact with us, we may collect the following categories of personal data:
- Full name and date of birth
- Postal address, email address, and telephone number
- Passport or national ID number (required for international tours)
- Nationality and country of residence
- Tour selections, travel dates, and group composition
- Motorcycle preferences and riding experience
- Driving licence details and International Driving Permit number
- Special dietary requirements or accessibility needs
- Emergency contact name and telephone number
- Payment confirmation and transaction reference numbers
- Billing address
- Note: full card numbers are never stored by us — payments are processed exclusively by our PCI-DSS-compliant billing provider.
- IP address, browser type, and operating system
- Pages visited, time spent on site, and referring URLs
- Cookie identifiers (see our Cookies section below)
- Device identifiers when accessing via mobile
- Messages sent to us by email, contact form, or social media
- Survey responses or feedback you choose to provide
- Records of your marketing preferences
How We Collect Your Data
We collect personal data through the following means:
- Directly from you when you complete a booking form, enquiry form, or contact us by email or phone.
- Automatically via cookies and similar tracking technologies when you browse our website.
- From third parties such as travel agents or tour operators who refer bookings to us on your behalf.
- From publicly available sources where relevant to verifying identity or preventing fraud.
How We Use Your Data
We process your personal data for the following purposes and under the following legal bases:
- Processing your booking and collecting payment.
- Arranging your tour itinerary, motorcycle, accommodation, and support services.
- Communicating essential pre-tour information (meeting points, packing lists, waivers).
- Handling cancellations, amendments, and refunds in accordance with our Terms & Conditions.
- Complying with applicable laws including anti-money laundering, tax, and border control requirements.
- Sharing data with government authorities when required by law.
- Retaining financial records for the period required under UK tax law.
- Improving our website, services, and customer experience based on usage data.
- Detecting and preventing fraud or misuse of our services.
- Sending service-related communications (e.g. route updates, safety notices).
- Using anonymised data for internal analytics and tour planning.
- Sending you marketing emails about new tours, offers, and travel inspiration — only if you have opted in.
- Using cookies that are not strictly necessary for website operation.
- Publishing photos or videos in which you are recognisable for advertising and marketing purposes (as also described in our General Terms & Conditions).
International Data Transfers
As we operate tours across the Balkans and beyond, your personal data may be transferred to and processed in countries outside the UK and European Economic Area (EEA), including North Macedonia, Greece, Albania, Montenegro, Bosnia & Herzegovina, and Morocco.
Where we transfer data to countries that do not have an adequacy decision from the UK Information Commissioner's Office (ICO), we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the ICO or binding corporate rules.
By making a booking with us, you acknowledge that such international transfers may be necessary for the performance of your contract.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting obligations.
| Data Category | Retention Period | Reason |
|---|---|---|
| Booking & tour records | 7 years | UK tax and financial record-keeping obligations |
| Passport / ID copies | 2 years after tour end | Compliance with border and anti-fraud requirements |
| Marketing preferences | Until you unsubscribe or withdraw consent | Consent-based processing |
| Website usage data | 13 months | Standard analytics retention cycle |
| Correspondence (email/phone) | 3 years | Dispute resolution and legitimate interests |
When data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with you.
Your Rights
Under UK GDPR, you have the following rights in relation to your personal data. To exercise any of them, contact us at info@mototours.mk. We will respond within one month.
Request a copy of the personal data we hold about you and information about how it is used.
Ask us to correct inaccurate or incomplete data held about you.
Request that we delete your personal data where there is no compelling reason for us to continue processing it.
Ask us to suspend processing of your data in certain circumstances, for example while accuracy is contested.
Receive your data in a structured, machine-readable format and transfer it to another controller, where technically feasible.
Object to processing based on legitimate interests or for direct marketing purposes. We will stop unless we have compelling grounds to continue.
We do not make solely automated decisions that produce legal or similarly significant effects. If this changes, you will have the right to request human review.
Where processing is based on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data lawfully.
Security
We implement appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction. These measures include encrypted data transmission (TLS/HTTPS), access controls limiting data access to authorised personnel only, and secure third-party payment processing.
While we take all reasonable steps to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security and encourage you to use strong, unique passwords and to contact us immediately if you suspect any unauthorised use of your account or data.
Third-Party Links
Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices.
We encourage you to read the privacy policy of every website you visit.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data without parental consent, please contact us and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you by email.
We encourage you to review this page periodically to stay informed about how we protect your information. Your continued use of our website after any changes constitutes acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please reach out to us:
Contact us at info@mototours.mk — we aim to respond to all data requests within one month.